Display advertising
(including web banner advertising)
Can take many formats, such as images, text, video, and audio, that are
displayed on different websites as internet users surf the Web. Implementation
of display advertising helps you reach the maximum number of people, build
brand awareness, and turn passersby into customers.
Mobile advertising
According to Google, in 2015 mobile traffic surpassed desktop traffic
in 10 countries, marking the tipping point on the way of mobile dominance.
It makes mobile advertising a growing sector that provides opportunity to
reach a larger group of people, and thus attract more users.
Contextual advertising
There is a strong correlation between an ad and a website's content.
In other words your ad appears on the website depending on the content
of that website. Contextual advertising offers substantial targeting options,
and allows you to select your potential customers.
Search engine optimization (SEO)
The ultimate goal of SEO is to increase traffic by improving your overall
search engine visibility. In essence, it is achieved by means of site optimization,
link building, and keyword targeting. SEO addresses both short- and long-term advertising goals.
